This presentation focuses on setting goals, tracking progress, includes a case study about social media use during the Wallow Fire in eastern Arizona, and begins a discussion about how to structure the social media systems in a government organization.
This is the outline:
- using the tools for work
- setting goals and tracking progress
- researching within social media tools
- ways to find out what people are talking about during certain times, in certain places
- how to engage in conversations - beyond promoting your work, how to encourage conversations, take part in them
- the difference between personal and professional use of social media tools
- ethical concerns - what to tweet, what not to tweet, how to correct something
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