Social Media 202, goals and organization

This is the third of four sessions on Social Media for the Arizona Game & Fish Department.

This presentation focuses on setting goals, tracking progress, includes a case study about social media use during the Wallow Fire in eastern Arizona, and begins a discussion about how to structure the social media systems in a government organization.

This is the outline:

• using the tools for work
• setting goals and tracking progress
• researching within social media tools
• ways to find out what people are talking about during certain times, in certain places
• how to engage in conversations - beyond promoting your work, how to encourage conversations, take part in them
• the difference between personal and professional use of social media tools
• ethical concerns - what to tweet, what not to tweet, how to correct something

Social media 202, goals, structure, state government

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A snapshot of the Wallow Fire reports on Twitter

Apache Sitgreaves NF and USFS Southwest or Forest Service, R3 have been using Twitter this week to share news about the Wallow fire.

Notice in the Tweets below that people are using the hashtags #AZFire #ASNF and #Wallow. These are ways to filter out other Tweets and to see Tweets from people you are not necessarily following.